Pharrell Williams will auction his “cultural artifacts” on the new Joopiter platform

  • Williams announced the launch of the next Joopiter via Instagram on Thursday.
  • According to Williams, the sale marks the “start of a new era” as he makes space and declutters.
  • The October 14 launch will only include items from Williams’ collection, but the mogul plans to sell items from other collectors in the future.

Music mogul Pharrell Williams is decluttering.

Williams’ collection of one-of-a-kind luxury goods will go to its brand new online auction site – Joopiter. Starting Oct. 14, users can bid on items that Williams has not only worn, but also helped design.

A personalized Blackberry covered in gold, hand-painted Timberland boots and Adidas sneakers embellished with Swarovski crystals are among the original pieces.

hand pointing to golden Blackberry and jewelry auctioned by Pharrell Williams

Courtesy of Joopiter

Shoppers can also score a bling-out Casio, vintage-style monogrammed trunks from luxury brands Goyard and Louis Vuitton, and several jackets once worn by Williams.

In an Instagram post Thursday, Williams said the launch of Joopiter marks “the beginning of a new era” and “frees me” after years of clinging to the past.

A post shared by 𝐒𝐎𝐍 𝐎𝐅 𝐀 𝐏𝐇𝐀𝐑𝐀𝐎𝐇 (@pharrell)

“My business manager said to me, ‘Hey, at this point you have 11 different storage units,'” Williams said in an interview with the Financial Times.

On Joopiter’s site, he explains the energy held by “cultural artifacts” when collected and transmitted from person to person.

Existing auction sites simply haven’t captured the “Happy” singer’s vision for selling his eclectic collection, he said.

“There really isn’t one size fits all,” Williams said. “I’m not going to sell furniture on StockX. You know what I’m saying? I’m not going to sell, you know, diamond rings over 20 carats on (The) RealReal.”

According to the FT report, the producer plans to expand the platform to sell items from other collectors and eventually into philanthropy.

In addition to her music career, Williams founded her own skincare brand, Humanrace, in 2020 and nonprofit Yellow in 2008.


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